Daniel Etim Effiong Built The Herd From a Road Trip Memory. Nollywood Has Not Seen a Debut Like This in a Decade.
Daniel Etim Effiong left engineering, built a decade of acting credits, and then directed The Herd from a memory of what Nigerian roads used to feel like. The result: ₦190M at the box office, 30 million Netflix views, nine AMVCA nominations including Best Director, and the most significant Nollywood debut in a decade. NollyPrime's cover.
Daniel Etim Effiong Built The Herd From a Road Trip Memory. Nollywood Has Not Seen a Debut Like This in a Decade.
Daniel Etim Effiong left engineering, built a decade of acting credits, and then directed The Herd from a memory of what Nigerian roads used to feel like. The result: ₦190M at the box office, 30 million Netflix views, nine AMVCA nominations including Best Director, and the most significant Nollywood debut in a decade. NollyPrime's cover.
Daniel Etim Effiong Built The Herd From a Road Trip Memory. Nollywood Has Not Seen a Debut Like This in a Decade.
Daniel Etim Effiong left engineering, built a decade of acting credits, and then directed The Herd from a memory of what Nigerian roads used to feel like. The result: ₦190M at the box office, 30 million Netflix views, nine AMVCA nominations including Best Director, and the most significant Nollywood debut in a decade. NollyPrime's cover.
Read →To Kill A Monkey Has Eight AMVCA Nominations. The More Interesting Question Is What Kemi Adetiba Does Next.
To Kill A Monkey earned eight AMVCA nominations and was one of Netflix's most-discussed Nigerian productions of 2025. NollyPrime reads the series honestly: what Bucci Franklin built, where the writing fell short of Adetiba's own King of Boys standard, and what the question after the nominations is.
Read →Eight Days to Efunroye. Here Is Everything You Need to Know Before May 1.
Eight days to Efunroye: The Unicorn. NollyPrime's compact pre-release brief: who Efunroye Tinubu actually was, the full confirmed cast, the commercial context of Yoruba-language epic cinema, and what Faithia Williams is carrying into this opening weekend.
Read →Nigeria Has Two Films at Tribeca 2026. One Won at Venice and the BFI. The Other Was Shot Over Thirteen Years in Kaduna With a Single Phone.
Tribeca Festival 2026 has two Nigerian-connected projects: One Woman, One Bra — a Kenya-Nigeria co-production that won the BFI Sutherland Award after Venice — and Crocodile, a documentary shot over 13 years in Kaduna with a single phone. Both in Viewpoints. Both making the case for what Nigerian creative producers can do outside the domestic market.
Read →NollyPrime Commercial Index™
Proprietary scoring across box office consistency, audience breadth, brand equity, and cultural impact.
Honouring the Architects of African Cinema
Built EbonyLife from a TV channel into a multi-platform studio with Netflix and Amazon Prime co-production credits.
Lionheart: the first Nigerian film acquired by Netflix. Her directorial debut compressed a decade of industry progress.
The Wedding Party proved Nollywood romantic cinema could be sophisticated, high-concept, and commercially dominant.
Without Ogunde there is no Nollywood. The cultural infrastructure he built before the industry had a name remains its deepest…
Behind The Scenes Review: The Film That Broke Every Record Does Not Disappoint on the Small Screen
The ₦2.76 billion conversation has been so large and so sustained that it has almost obscured the film…
Oversabi Aunty Review: Toyin Abraham Has Made a Film That Understands Exactly What Kind of Funny It Is
To understand what makes Oversabi Aunty work, you have to understand what kind of comedy it is not…
Kilanko Review: Allwell Ademola’s Final Film Is a Work of Quiet, Serious Intent
The Abiku figure — the spirit child of Yoruba cosmology who arrives in the world with the intention…